My Wellness – Interior Feelings is a roadshow related to the pursuit of personal wellness proposed by Fir Italia.

It is making a stop in Milan for the occasion of the prestigious date with Salone Internazionale del Bagno 2010.

After its initial presentation at the recent Cersaie in Bologna and its participation in other prominent sector-related expositions in Europe, this travelling event arrives in Milan.

It has been enhanced, compared to previous presentations, with interesting and creative innovations from a functional, aesthetic and designing viewpoint.

Motions, colours, sounds and circumstances
Conceived as a permanent laboratory in which to create, study and propose living ambiances capable of evoking a free interpretation of individual wellness, My Wellness – Interior Feelings will present an exciting voyage in Milan using the concept of the bathroom and focusing carefully upon other areas of the household in which elements featuring the coexistence of nature and technology emerge.

These are objects that express motions, colours, sounds and circumstances that stimulate the senses to activate interior feelings.

The areas hosting wash-basin, tub, shower and living areas become areas filled with amalgamations under the hallmark of a décor that is a synthesis of lightness, creativity innovation and careful research.

Visitor experience
The visitor, welcomed in the elegant coffee coloured ambiance of the booth, will enjoy the experience made of sinuous shapes, warm colours and lighting that recall harmony, balance and serenity – the concepts conveyed by the wisteria-coloured My Wellness – Interior Feelings logo that symbolizes the union and symmetry between opposites which compliment one another.

Functional décor solutions that are pleasing to the eye: faucets, columns and shower heads, bathroom accessories, ceiling lights and mirrors in which colours and shapes become protagonists and not simply décor options.

The onset of “wellness”
The concept of wellness sinks its roots in a philosophical thought that is diffused in the Orient as well as in the west.

In time it has gained a global and holistic dimension that involves every aspect of life today: physical, emotional, mental, social and spiritual.

Stimulated by the innate aspiration to be well, every day we experience – through our five senses – things that convey harmony, peace, relaxation, sounds, melodies, images, objects, words, fragrances and flavours.

Experiences that are translated into natural elements such as shapes, colours, water and light.

“My Wellness – Interior Feelings”: the philosophy and roadshow
Fir Italia chooses to interpret the path leading to the wellness of today’s inner self by concentrating first and foremost on the elaboration of a concept that conveys equilibrium and total harmony among the many dimensions of wellness, placing this before the product itself.

This concept finds its inspiration in interior feelings, in listening to one’s own emotions: the fire of inspiration behind the pursuit of wellness.

My wellness is a condition based on individual judgement and discretion that finds its origin in personal interior feelings that are in constant evolution.

This is how My Wellness – Interior Feelings began: a philosophy from which a roadshow originates, a travelling event based upon the model of a permanent laboratory, an ideal situation in which to create, study and propose living original and innovative ambiances capable of evoking a free interpretation of individual wellness.

Module System
A programme of elements that present extraordinary versatility in their use, in any kind of combination for wall and ceiling surfaces Sinuous and supple shapes that stimulate the imagination and creativity. Ideal solutions for original compositions in every area of the home.

Fir Italia’s Module System proposes elements that fill the imagination and reinterpret the bathroom and household in general: modular quads available in three measurements (500×500 mm, 700×700 mm, 1100×1100 mm) and in four different types of item (shower, mirror with courtesy lamp, mirror with both courtesy and integrated lamps, ceiling light).

Pieces of furniture that liven up and organize space in a formal and functional manner, conveying simplicity, light and purity.

Every module is characterized by a polished opaque white frame that has been moulded with different milling procedures which design original, semi-ellipse bas-reliefs on all sides to recall harmony, balance and elegance; frames that are engineered with Medium Density Fibreboard (MDF), a material that allows for any kind of decoration and colour.

The main characteristic of this programme is precisely the extraordinary possibilities of personalization and compositions, combined with the simplicity of installation.

The great modular programming and versatility of the use of these items allow for any kind of combination on wall and ceiling surfaces.

The Shower Modules and Ceiling Light Modules are characterized by a Multifunctional System of Chromotherapy.

A technology that can be operated by remote control to keep it in check and low energy consumption / bright LED RGB regulation, with the option of personalization of rotation speed and transition among the various shades as well as the choice of blocking out a colour.

All of which is regardless of the use of water.

The Mirror Modules are available in two versions: with courtesy lamp (particularly suitable in living ambiances) and with both courtesy and integrated lamps (that finds its maximum expression in bathroom décor).

A programme conceived to offer the highest freedom of expression in bathroom décor and the household in general with original compositions that diffuse light and optimize the dynamics of the area as well as designing and expressive modularity.

Black Coffee and Gold Colour protect the product from risks of aging and corrosion
Black Coffee and Gold Colour are two of the most recent finishes which Fir Italia is offering on the market: two specific surface treatments developed and created by Physical Vapor Deposition (PVD) technology, the coating technique that includes the deposition of thin, vacuum-packed films in order to protect the product from risks of aging and corrosion.

Two finishes created for those situations in which surface treatment of the items is particularly emphasized, for installations in areas that have contact with sea water or places that are open to the public – for instance – circumstances suitable to the particular quality of hygiene and extraordinary resistance of a treatment developed with PVD technology.

Black Coffee is a black coffee finishing, enhanced by splendid iridescent tones, a warm nuance that brings softness and charm to light.

Gold Colour is a shiny, gold finishing, that recalls real gold’s extraordinary communicative and emotional ability.

Fir Italia items treated with PVD technology are guaranteed for 10 years.

Source: Fir Italia