What causes people to grow fond of an object and keep it for a long time? We think that one of the secrets is a capacity to select forms inspired by nature, soft, sensuous lines that evoke the harmonious shapes of the human body.

The new Genesis collection is the latest challenge taken up by Globo’s designers, driven by a desire to speak a new language that uses natural forms and smooth flowing lines.

Genesis stands for creation, origin. It is a new way to experience time and space, through objects that make us feel reborn as they awaken our perception of the authenticity of things.

Commenting on the new collection of bathroom fittings and furnishings styled for Globo, the designers of Creative Lab + explain:
“Genesis comprises many elements rooted in ancient traditions, objects inspired by the natural word, that express great respect for nature”.

Thus, Globo breaks with convention and generates continuous, unbroken shapes, shapes fashioned to enter into a new relationship with the human body.
The elements in the collection, all of them one-of-a-kind, original pieces, have been conceived to do away with the formal quality that all too often characterises the bathroom environment.

A new relationship between man, water, forms and materials is embodied in the ceramic, the furnishings and the fittings, which are friendly, beautiful to look at, highly functional.

With the new Genesis collection, the “bathroom environment“ moves into a new dimension, as it derives its innovative quality and unmistakable character from an unusual, creative approach to forms.

Each element has its own story to tell, either directly – through its line and appearance – or indirectly – in the way the object has been conceived and created.

The wide range of proposals makes for absolute freedom in terms of bathroom layout. All the pieces develop from a matrix of “smoothed” geometric forms: the shape of the washbasin brings to mind a rectangle with soft, rounded corners and an ellipsoid base.

The individual elements made from superior quality ceramic, with their gleaming white surfaces, seem to blend together into functional and accessible

works of art, like stones modelled by the erosion of the waves, a perfect antithesis to the cold, formal lines that habitually characterise the bathroom.

The GENESIS collection includes a range of washbasins in different shapes, presented in different sizes and versions: wall-mounted, countertop, pedestal and semi-pedestal, as well as in the free standing and butler’s sink versions. The bathtub and all the bathroom fixtures, in both the wall-mounted and the self-standing versions, match the range perfectly.

The furnishings are invariably made from ash wood, a natural element par excellence, and can be combined with a wide choice of shelves and tops of considerable thickness, available in different sizes and finishes.

Source: Ceramica Globo