The Cersaie Trade Show kicks off autumn in Bologna, and this year GRAFF is excited to be a first time participant as they are unveiling a spectacular booth in which to exhibit their products.

GRAFF`s booth, which is just over 200 square meters (or over 2k square feet), is the result of a collaboration between GRAFF and DCube Design. DCube Design`s creativity emphasized the aesthetic and innovative contents of this American company whose brand image is one of luxury and precise engineering in the field of luxury bath and kitchen fixtures.

Davide Oppizzi, the designer who founded DCube Design, described the booth project as follows: “We thought about a space having a strong visual impact, being rich in colors, lights and surrounded by a number of the luxury fixtures presented by GRAFF. The booth is a mixture of best‐selling products and
new items, which, when seen from different angles – conveys intense emotions.” Oppizzi continued, “On the stage we have
multimedia contents and an atmosphere dominated by indirect light: the new lighting concept which emphasizes the technological elements featured by GRAFF`s collections.”

The decision to use DCube design, a Geneva‐based company that primarily specializes in the luxury watch industry and in lighting for prestigious fashion brands, was determined by GRAFF’s aim to combine the luxury world with the bathroom sector.

Thanks to the close partnership with Davide Oppizzi it was possible for GRAFF and DCube to develop the collection AMETIS, a series which distinguishes itself for its elegance and unique shape. In this collection the light becomes part of the product; by changing the faucet into an architectural element and the light into an interior design component.

The introduction of GRAFF`s 2011 collections aims to go beyond the interior design borders in order to face new technological challenges with products that widen the functions and designs offered to the consumer.

Source: Graff